A symbol acts as a corporate identity. It can be as simple as a repetitive color scheme (for example, AOL using orange and blue widely in most of its advertising), a word written in a certain way (for example, "Sony" written in narrow, classy letters) or even a picture (for example, the ship for Old Spice Aftershave). These physical images establish a clear association between an "image" and the company behind them. They are often designed with a specific motive. For example, AOL aims to appear user friendly, Sony sleek and high-tech while Old Spice Aftershave aspires to emanate manliness.
This is what creating a corporate identity is all about. When these images are seen by consumers, not much else comes to mind. They are color schemes, images, and words that are well recognised and have been used to create an association between a symbol and a company.
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